Big Skinny Essay

bombastic unaired pocketbooks are water wicked and tough enough to machine-wash regularly. k. Thinnest Wallet Ever great marketing scheme 13. Core Weaknesses l. They wont appeal to opulence customers because they are made of nylon preferably of leather which is seen as a luxury material people may not be inclined to invest in a wallet that lacks the stylish approachm. Thinnest Wallet Ever could create competition of other wallet distributors to create thinner wallets and live Big Skinny constantly competing for the title c. Product Development Analysis vi.Made from a durable, water-repellent nylon micro-fiber 10 times thinner and lighter than leather yet just as durable. vii. Worlds Thinnest Wallet viii. Thinner due to unique designs such as our Super Skinny wallet or sport wallet. Or our very unique leather nylon wallet hybrid series. ix. Wallets are small, lightweight, and often in need of replacement hence, wallets are natural impulse purchases, often bought as gifts. x. t he slimmest and most durable microfiber materials he could find, Kiril eventually developed a proprietary material tough enough to be machine-washablexi.The Big Skinny material was . 21mm thickthinner than a normal business card and about one-eighth as thick as regular leather2. Problem Decisional Statement d. How should Big Skinny attract visitors to its site and how should Big Skinny convince those site visitors to buy wallet? 3. Heuristic Frames e. Continue business as familiar f. Expand social communicateing marketing plan on Facebook, Twitter, Tumblr, etc. g. Partner with larger social network sites for sponsorship and ads. Blogs, video sites, etc. h.Expand to larger retail stores putting wallets in stores building chassis and prestigiousness and offering the online service as an alternative choice i. Invest in Infomercials to spread out online appeal andpopularity j. Partnering with some other brand such as (Ralph Lauren, Gucci, Nautica) making big skinny style wallets k . Sell the business l. hoarding marketing of the website m. In addition to the website branch onto online shopping retail merchant sites like Amazon, Ebay, etc. n. feel a celebrity endorse or sponsor the wallets. o.Have a larger business or retailer gooply sale the wallets as a specific brand4. Issue Analysis p. K xii. Pros 14. Having more in house products in other stores can allow for more marketing possibilities as well peculiarly online 15. Turn the brand into a household name, eventually people will branch from buying them in stores and instead only buy from online shops 16. Turning the business into a more so manufacturer instead of a direct manufacturer to consumer business could helpxiii. Cons 17. Adds to cost and expenses for shipping to retail shops 18.A somewhat put on the line to take it from the fair market especially given its limited popularity 19. Doesnt allow for individuality overmuch and creates middle men. 5. Recommendation q. Recommend selling the wallets exclusively through a major retailer because it could expand the brand and putting the website out there. Even the holiday season maybe have deals or holiday style advertising. Having it in larger retail stores such as Target or Wal-Mart and putting them both store across the country expands name and business and could create more online merchandise.To add to the existing. Could build the name and prestige to the company. Having it as an exclusive product could open opportunities to later expand it to other stores as well. Have Wal-Mart brand exclusive Big Skinny Wallets. Similar to how the iPhone was exclusively sold by AT&T and how the Apple products for some time were exclusively sold through Apple and now they are creation sold at more retailers. Exclusive sales of Big Skinny wallets can increase online traffic maybe even selling a unique brand of wallets only from the company website. Offer exclusive deals.